Resolute Forest Products: Pushing Back Against Progressive Bullies

With increasing awareness of companies making misleading environmental claims, there are more and more instances of the media calling out greenwashing. The latest example of this positive trend is the BBC’s More Or Less programme on Radio 4, which investigated a recent marketing claim by Serious Tissues. The company, which produces a range of tissue products, ran a radio ad that stated: “15% of global deforestation is from toilet rolls alone. But switch to Serious Tissues and they don’t cut down trees. In fact, Serious Tissues plant a tree for every roll sold.” Following the ad campaign, a number of Radio 4 listeners wrote to More or Less, taking issue with the 15% figure and asking the team to investigate and find out whether that figure was true. On January 29, journalist Charlotte McDonald presented the results of their findings.

With ecommerce reaching its largest ever share of total retail sales in 2020 and continuing to grow, attention to the types of packaging used for product returns also is increasing as brands, retailers and others across the supply chain seek reverse logistics solutions that contribute to a more sustainable, circular economy. Regardless of whether businesses provide return packaging as a customer service, allow in-store or other local return options that enable bulk return shipping or encourage customers to repackage returns themselves, the sustainability of the packaging material itself comes down to three basic questions: What is it made of, how is it made and what happens to it once shipping is complete? When we rely on verifiable data rather than unsubstantiated claims to answer these questions, paper-based packaging made in North America stands out as a sound environmental choice. One of the most frequent unsupported claims about corrugated cardboard and other paper-based packaging is that its use causes deforestation and destroys forests, but the data tell a different story. Read more at: https://twosidesna.org/US/11284/?utm_medium=email&utm_campaign=TSNA%20Paper-based%20Packaging%20A%20Natural%20Fit%20for%20a%20Circular%20Economy&utm_content=TSNA%20Paper-based%20Packaging%20A%20Natural%20Fit%20for%20a%20Circular%20Economy+CID_7b766573e907bbbd657c0a1a33192166&utm_source=Email%20marketing%20software&utm_term=READ%20MORE

As the only European company, BillerudKorsnäs last year was named sustainability leader in the category Containers & Packaging, and included in the globally recognized Dow Jones Sustainability Index. In this year’s assessment, BillerudKorsnäs advances from belonging to the top 20 percent in Europe, to the 10 percent most sustainable companies in the world.