Restaurant Patrons Willing to Pay More for Sustainable Packaging, Says New Asia Pulp & Paper Survey

Customers of fast-casual restaurants increasingly value corporate sustainability practicesaccording to a new study released by Asia Pulp and Paper (APP), the 2018 Paper & Packaging Consumer Trends Report. More than half of consumers (55 percent) are willing to pay more for fast food products packaged in sustainable materials, with 35 percent agreeing they would pay up to 10 percent more. Moreover, compared to five years ago, the sustainability of food packaging is more important to nearly two in three Americans today (65 percent), holding especially true among Baby Boomers (67 percent) and Millennials (66 percent).

“Consumers demand smarter packaging that serves both quality and sustainability functions, so it is crucial for the food industry to adopt recyclable and naturally compostable solutions and phase out disposable food packaging like plastics and polystyrene,” said Ian Lifshitz, vice president of sustainability and stakeholder relations, APP. “As brands,they also have the opportunity to win over consumers who choose companies that place sustainability at the heart of their business.”

Additional findings from the survey include:
•Consumers are more likely to rank recyclability (47 percent) and biodegradability (44 percent) of food packaging important over reusability (34 percent)
•Forty-five percent of Americans consider company sustainability values an important factor when selecting a fast food restaurant
•Fewer than one in three (31 percent) consumers think fast food/fast casual companies do a good job labeling packaging with the proper disposal instructions

The study was fielded using Engine’s twice-weekly Online CARAVAN® Omnibus Survey.Respondents were members of an online panel and had agreed to participate in online surveys and polls.As such, no estimates of sampling error can be calculated.Completed interviews are weighted by five variables – age, sex, geographic region, race and education – using data from the U.S. Census Bureau to help ensure reliable and accurate representation of the total U.S. population, 18 years of age and older. The online survey was fielded between August 16-19, 2018, polling 1,003 U.S. adults ages 18 and older.
https://www.asiapulppaper.com/news-media/press-releases/restaurant-patrons-willing-pay-more-sustainable-packaging-says-new-asia-pulp-paper-survey

Related Posts

International Earth Day Kicks Off Earth Week 2019

We’re kicking off Earth Week 2019 on April 22, which is International Earth Day. While we incorporate sustainability into all parts of our business every day, we are excited to have a whole week dedicated to enhancing nature’s gifts and improving life in our communities. Colleagues and, at many sites, their family members and friends will raise sustainability awareness through volunteering, learning and playing in the world around us.

The circular economy — A pillar of EU economic policy

The circular economy has quickly become a central element of European economic policy. The aim of politicians and businesses is to reduce the use of fossil raw materials through recycling and reuse, and to replace them with renewable alternatives. The European Commission is currently preparing legislation that aims to step up the recycling of oil-based plastics. “We are collaborating closely with industry; the Plastics Alliance we have brought together includes representatives from the whole value chain. Their task is to solve the problem of how to increase the recovery, recycling and reuse of plastics in Europe,” explains European Commission Vice-President Jyrki Katainen. Click Read More below for additional information.

UK forest certification system submitted for assessment

The PEFC UK Certification Scheme for Sustainable Forest Management and Trees Outside Forests has been submitted to PEFC for assessment. The public consultation, which is your chance to give your feedback on this revised system, will run from 8 August to 6 October 2022. PEFC UK revised the country’s national forest certification system following the entry into force of the revised 2018 PEFC Sustainable Forest Management standard. The revised system is among the first submitted to PEFC for endorsement to include a Trees Outside Forests (TOF) standard. TOF certification was one of the innovative developments of the 2018 PEFC Sustainable Forest Management standard.
Back To Top
×Close search
Search