Omnichannel Grocery Stores Create Need for Protective Food Packaging
As more people use technology to shop, grocery stores are following in the footsteps of fashion and electronics retailers by leveraging the omnichannel sales model. The COVID-19 pandemic and associated stay-at-home orders resulted in an increase in consumers purchasing groceries online. As a result, grocery retailers are now challenged to find the right protective food packaging, ensuring purchases arrive fresh and intact no matter if they’re shipped, delivered, or prepared for curbside pickup. This means brick-and-mortar grocery stores are charged with transforming into micro fulfillment centers. They now must take the same precautions consumers would to protect groceries in transit. Furthermore, employees must pick and pack items as if they were the customer themselves. And during transit, groceries need to be protected from extreme temperature fluctuations, crushing by other items, or accidental droppings. Grocery stores, especially those that haven’t started the transition to an omnichannel strategy, face three major challenges: They must carve out a footprint inside their existing stores to efficiently fill orders, re-train staff to handle in-store and online orders, and ensure that products are shipped with appropriate packaging.