RRD GO Creative℠ Relaunches Global Creative Services as Alchemy by RRD℠

R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of marketing and business communications, today announced the relaunch of its suite of global creative services under a new name: Alchemy by RRD℠. This relaunch aims to reinforce RRD’s commitment to elevating brand experiences through its creative augmentation and customized brand activation services.

As one of three pillars that make up RRD GO Creative℠, Alchemy by RRD is a global creative studio and branding partner that can provide localized, personalized content and design across all touchpoints. The remaining pillars that form RRD GO Creative are Smart Work Solutions (AI-enabled solutions to digitize business processes) and The_Loft@RRD (a collaborative, data-driven innovation hub to advance long-term strategies). The creative solutions and services that make up Alchemy by RRD include:
Branding execution and adaptation
Video and motion graphics
Strategic content development and editorial services
Web and microsite design and development
Digital marketing and marketing automation
Immersive and interactive experiences
E-learning services

Alchemy, by definition, is a process through combination and creation so effective that it seems like magic. According to Kiran Shankar, President of RRD GO Creative, this term is an aspiring representation of the highly interconnected ecosystem that is RRD’s best-in-class creative talent, processes, and technology.

“Consumers are interested in building chemistry with brands they trust; with this opportunity, a traditional one-size-fits-all approach to content development and design can often be counterproductive,” says Shankar. “Leveraging AI-infused technologies to offer personalized experiences to end-customers, Alchemy by RRD helps brands — whether from down the hall, across the street, or around the world — achieve authenticity and a high level of engagement, no matter the industry.”

In addition to its highly flexible engagement models (i.e., in-house, localized, global), Alchemy also employs the RRD OptiShore™ hybrid delivery model, making it easy to locate and utilize the best available resources from RRD’s global creative talent pool. Additional features of this global creative studio include a dedicated team of channel experts, high-touch creative excellence, U.S. account management system, and 24/7 scalable support.

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