SCA to increase kraftliner prices by € 50 per tonne

The Mayr-Melnhof Group (MM) has completed the acquisition of the Kwidzyn plant, Poland, agreed in mid-February 2021, with the approval of all relevant competition authorities. The acquisition of Kwidzyn is part of MM's strategy to grow high-quality virgin fiber board (FBB) with innovative, sustainable and cost-efficient grades. In addition, MM diversifies the product portfolio by integrating an attractive pulp and paper production with a focus on uncoated fine paper (UWF) and packaging kraft papers. In line with the expanded product range, the MM Karton division is renamed MM Board & Paper. "I am pleased that we are entering two new core businesses with uncoated fine paper and packaging kraft paper. MM Kwidzyn will drive our innovations for more sustainable packaging solutions in the growing virgin fiber board market and also create attractive new perspectives through the integration of pulp and paper at a European location with cost advantages. We look forward to a successful collaboration with our new colleagues, ”comments Peter Oswald, CEO of the MM Group.

UPM Raflatac's experts welcome visitors to Labelexpo Europe on 25-28 September in Brussels. Under the theme 'Labeling a smarter future', we will be highlighting our innovative and sustainable label solutions together with the world-class service. RAFNXT+ product range marks the launch of a unique forest positive approach for sustainable labeling. Together with optimized raw material efficiencies, RAFNXT+ creates labeling solutions that delivers sustainability credentials that go way beyond the industry standard. Click Read More below for additional detail.

UPM Raflatac has released the findings of a new neuromarketing study. Results show the power of different label materials and finishes to shape consumer perceptions and drive purchasing. Focused on white wine labels, the research carried out in collaboration with partners in the packaging value chain, ARGEA, SenseCatch, Kurz, and Krämer Druck, shows that label material and finishes all have a significant part to play in consumer purchasing behavior and post-purchase enjoyment. The research has been summarized in a book, which also features a foreword by Uwe Melichari, a sustainable packaging expert, designer, and Pentawards jury member. The book is available in three languages and as a digital version. A wine’s label plays a pivotal role in the consumer’s decision to buy it or not. In fact, according to a study on the wine sector conducted by wine.net, it was found that 82% of a sample of 2000 consumers relied primarily on the label to choose their favorite wine. Many other studies have also commented on the link between the perceived taste of wine and expectations, and how these are influenced by the label’s color, shape, paper, printing technique, and overall design.