Like many other major plastics applications, plastics use in flexible packaging has come under deep scrutiny in recent years as sustainability concerns rise and spread globally. Paper is often lauded as a far more environmentally friendly alternative but how do the two materials really compare? And what is the most sustainable solution? Historically, papers have been used in flexible packaging for many applications, including confectionery, pet food and dried food. By the early-2000s, however, paper demand as a flexible packaging substrate began to decline due to competition from down-gauging and the rise of plastic alternatives. Consumers today widely view paper as a more environmentally friendly alternative to plastic. A European consumer preferences survey, commissioned by Two Sides in 2020, concluded that 62% of consumers see paper and cardboard packaging as better for the environment. Additionally, 70% of consumers surveyed said they were actively taking steps to reduce their use of plastic packaging. Comparing green credentials isn’t as straightforward as some would think, however.
SCA increases the prices on white and brown kraftliner in Europe by €50 per tonne. The new price is valid from June 1, 2021.
“The global demand for kraftliner continues to be high”, comments Mikael Frölander, VP Sales and Marketing Containerboard. “The capacity is limited to increase kraftliner deliveries and increasing costs for raw materials supports a price increase.”