Smart Strategy For A Smart Skincare Line (

Join Us For An ANA Exclusive Webinar Featuring J.Schmid’s Lauren Ackerman & PMD Beauty’s Alyssa Smith Friday, June 17, 2022 at 12:15pm Eastern.

Learn how skincare brand PMD Beauty uses storytelling to forge an emotional connection with their mostly-millennial audience through direct mail, while integrating technology to lend impact to their unique selling proposition. We’ll discuss the strategic and tactical decisions that drove creative strategy, merchandising strategy, and mail strategy, including what decisions were driven by data, and what decisions were made based on experience and instinct. And of course, how to keep those new customers coming back, with #brilliantconfidence!

In this session, you’ll learn:
• Storytelling techniques
• Data-driven decisions
• Creative strategy
• Engagement techniques
• Encouraging repurchase after the sale
Register at:

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