Smurfit Kappa draws on eCommerce expertise to cultivate online wine sales

Smurfit Kappa has harnessed its experience in eCommerce and sustainability to help a prestigious vineyard in the UK tap into the flourishing online wine space.

The Kingscote Estate and Vineyard in West Sussex, which sells a range of fine wines through its ‘The Wine Caverns’ sub-brand, needed a sustainable packaging solution to drive online sales and reflect the premium nature of its brand.

Smurfit Kappa utilised the eCommerce insights, knowledge and data that sit behind its eBottle portfolio as the starting point for the collaboration. The portfolio has a range of single bottle, multi-bottle and bag-in-box solutions designed to protect fragile liquid products throughout all stages of the supply chain.

An exquisitely designed and entirely paper-based packaging solution, based on the protected gift pack in the eBottle portfolio, allows customers to recycle or reuse the box once opened – a key concern for The Wine Caverns’ clientele. The corrugate is both sturdy and protective and retains a ‘natural’ feel which pays homage to the rural origins of the product.
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