Smurfit Kappa extends Better Planet Packaging portfolio with innovative new solution for fast food

Smurfit Kappa has developed a new, entirely sustainable packaging solution for fast food following close collaboration with independent Packaging Consultant Juozas Baranauskas.

The Twin Kraft Grease Guard MB12 packaging solution, created for Lithuanian fast-food restaurant Fresh Post, is part of Smurfit Kappa’s rapidly growing Better Planet Packaging portfolio of products, which offer sustainable alternatives to existing single-use plastic solutions.

The new Fresh Post food box is made from Smurfit Kappa’s Twin Kraft Solid Board, which is a paper-based mono-material specifically designed for food packaging. By integrating the company’s MB12 technology, the recyclable material can adsorb mineral oils, keeping food safe whilst simultaneously protecting aroma and taste.

The 100% FSC certified pack is created in an energy-efficient manner with significant reduction in both electricity and water compared to the previous solution. What’s more, the complete lifecycle of the pack, including the materials’ origins, supply chain and how it is collected at the end of life and recycled to make new packaging, is shown on the Fresh Post website – an attractive digital add-on to give consumers full transparency.

Commenting on the collaboration, Smurfit Kappa VP of Innovation and Development, Arco Berkenbosch stated: “We work with customers of all sizes to help them realise their sustainability goals and present their products in the best and most sustainable way. We were delighted to work with Juozas on the creation of this innovative and sustainable packaging solution for Fresh Post.
more at source: https://www.smurfitkappa.com/newsroom/2022/innovative-new-solution-for-fast-food

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