With Netflix joining the long list of digital brands using print, the phenomenon of ‘reverse publishing’ is one of the biggest developments in brand content. The latest digital brand turning to print to reach a new audience has been announced as Netflix. With a market value of $21.2bn and a global user base of 150m, the streaming service hasn’t had to do a great deal of marketing – print or digital – instead preferring to plough much of its profits into making its own content. So the launch of its own magazine has come as a bit of a surprise. With a working title of Wide, the 100-page publication will include features, interviews and articles about Netflix-produced content, focusing on the people that create it. But rather than targeting its millions of users, the magazine is aimed at the highly competitive Hollywood awards community, promoting its shows and stars in the middle of voting season for the upcoming Emmys. Click "read more" below for additional information.
Sonoco (NYSE: SON), one of the most sustainable, diversified global packaging companies, today announced it has been awarded the How2Recycle®’s (H2R) “Check Locally Recyclable” status for its paper-bottom EcoSeal™ rigid paper container. This marks an exciting milestone as the Company continues to make strides in creating more sustainable packaging.
The EcoSeal paperboard container joins Sonoco’s growing EnviroSense™ family of sustainable packaging. To meet our internal EnviroSense standards, Sonoco considers multiple attributes related to sustainability. The EcoSeal paperboard container is recyclable, uses recycled content, meets responsible fiber sourcing guidelines, and includes bio-based material. As shoppers grow increasingly aware of their environmental impact, they’re looking for natural and sustainable products and packaging. According to Mintel, close to 40% of consumers agree how ethical, environmentally friendly and socially responsible a product is often influences their product choice.
“Check Locally” is one of the How2Recycle labels, designed to reduce confusion by creating a clear and nationally harmonized labelling program that enables companies to convey how to recycle a package. More than 20% of material recovery facilities recognize the label. How2Recycle also increases the availability and quality of recycled material.
“Achieving ‘Check Locally’ status is a great milestone for our widely used paperboard cans,” said Rodger Fuller, Senior Vice President, Global Consumer Packaging, Display & Packaging and Protective Solutions. “Sonoco is committed to creating more sustainable packaging across the board, and today’s announcement is just one more step in that direction.”
This round and shaped rigid paper packaging delivers brand personality, product performance and protection, and cost advantages, and now increased sustainability options. The “Check Locally” designation continues Sonoco’s plans to create expanded lines of sustainable packaging and supports the Company’s purpose of Better Packaging. Better Life.