WestRock was recognized at the Path to Purchase Design of the Times Awards with 31 awards for excellence in merchandising solutions — the most of any entrant for the second year in row. The company’s awards include a platinum award for Harry’s Dude and Dog endcap. The Design of the Times competition celebrates in-store displays and digital activations and recognizes their role in any successful shopper marketing initiative. The competition is sponsored by the Path to Purchase Institute, a global member community that champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. Click read more below for additional detail.
Sonoco ThermoSafe, a unit of Sonoco (NYSE:SON) and the leading global provider of temperature assurance packaging for life sciences and healthcare, announced the launch of its new EOS™ line of fully curbside recyclable temperature controlled packaging in the U.S.
EOS was created to give concerned life science and perishable clients a truly curbside recyclable system from a trusted provider. Several competing insulated packaging products claim curbside recyclability but use inner pellets, panels and liner coatings that can’t be separated or sorted and become unrecyclable as-is at Municipal Recycling Facilities (MRFs). As one of the largest recyclers in the U.S., Sonoco has deep expertise in both recycling technology and regulatory requirements. Prior to launching EOS, Sonoco ThermoSafe conducted substantial internal and third party university testing on its components affirming EOS’ curbside recyclability as is.
EOS is also a promising vision of the circular economy inside Sonoco. EOS is made using 100% post-industrial, pre-consumer paper fiber, a feedstock that some of Sonoco’s consumer paper products naturally create. As the EOS line grows and the logistics of supply align between ThermoSafe’s client locations and the consumer paper production locations, the prospect of a circular flow of scrap materials used inside the company without waste can become reality.
“It takes a company as uniquely experienced as Sonoco in paper manufacturing, thermal insulation and recycling management to create a product like EOS™,” said Ron Haub, segment director for Sonoco ThermoSafe. “When global life science and food/perishables companies see Sonoco’s name on a curbside recyclability claim, they know it can be trusted.”