Avery Dennison announced that it has signed an agreement to acquire Vestcom, a privately held market-leading provider of pricing and branded labeling solutions at the shelf-edge for retailers and consumer packaged goods companies, for $1.45 billion in a cash transaction, subject to certain closing and post-closing adjustments. Vestcom uses data management capabilities to synthesize and streamline store-level data and deliver item-specific, price-integrated messaging at the shopper’s point of decision. The acquisition is expected to close in the third quarter of 2021, subject to regulatory approvals and other customary closing conditions. Vestcom is headquartered in Little Rock, Arkansas, with roughly $400 million in annual revenue. The company has 11 U.S. production facilities and approximately 1,200 employees, with sales across multiple U.S. retail channels, including grocery, drug, and dollar. Vestcom’s solutions include stackz® pre-cut, pre-sorted self-adhering shelf labels; shelfStrips® shelf-edge planogram displays; adSigns® signage kits; and shelfAdz® branded marketing displays.
Trayforma by Stora Enso is a new wood fibre-based material composition designed for microwavable food tray packaging. The renewable material is free of PET, has a very low share of PP and a lower carbon footprint compared to traditional meal tray products. The material contains up to 95% wood fibres, making it widely recyclable in most existing carton packaging recycling schemes.
Microwavable meals are typically packed in fossil-based PET trays as the material is safe for heating. Stora Enso’s Trayforma material replaces fossil-based plastics with renewable, light-weight paperboard that significantly lowers the carbon footprint of each tray. By changing to recyclable, low-carbon trays, brand owners and retailers selling microwave ready-meals can act on circular economy commitments.
“With consumers more than ever before making sustainably conscious purchasing decisions, packaging materials play a key role in offering an eco-friendly product. Additionally, a key driver for continued growth of high-quality ready-meals is urban, small households and their search for convenience. With Stora Enso’s new material compositions, trays made with Trayforma fit the recyclability demands in a circular economy while remaining safe for microwave heating,” says Tuomas Puonti, VP, Head of Business Line LPB Fresh & FSB.
Fibre-based packaging is the most recycled material in Europe (83%), and every year European countries recycle more fibres than other materials, like plastic and glass. The new Trayforma PP by Stora Enso ensures also fibre-based trays fit existing fibre recovery and recycling systems in Europe. The material is up to 95% fiber-based and uses less than half of the barrier weight of current heatable materials.
When a biodegradable coating is used, these fibre-based trays are compostable in areas where biowaste is collected. Trayforma Bio by Stora Enso is a bio-based and biodegradable material that is certified for industrial composting, meaning it will fully biodegrade fast enough (under 12 weeks) to be recovered at industrial scale.
Trayforma ready-meal trays are available also with a PET coating when conventional heating is required.