Book sales are still up following a hot start to 2021. Last week, unit sales of print books jumped 18% over the week ended January 25, 2020, at outlets that report to NPD BookScan. In the prior week, unit sales rose nearly 23% over 2020, resulting in a 22% increase in print sales through January 23 over the comparable period a year ago. Every major category had double digit increases last week. Those jumps were led by the young adult segments, where fiction rose 46.9% and nonfiction increased 48.5%. The top seller in fiction was We Were Liars by E. Lockhart, which sold nearly 15,000 copies, while Stamped by Jason Reynolds and Ibram X. Kendi topped the nonfiction list, selling about 4,100 copies.
Average student spending on college textbooks and course materials continued to decline during the fall semester of 2020, dropping 7% compared to the same term last year, according to a special preview of the latest data from independent research firm Student Monitor. A high-level version of Student Monitor’s Fall 2020 report is due out in November, followed by the full report in December.
“We are pleased to once again partner with Student Monitor to offer a sneak peek of its Fall 2020 report, which reaffirms the incredible array of options that students and college administrators have today to access course materials and improve learning outcomes,” said Kelly L. Denson, Vice President of Education Policy and Programs at the Association of American Publishers. “The consistent decline in student spending on textbooks and other learning materials is a clear illustration of education publishers’ longstanding commitment to affordability initiatives that put students and educators first.”
According to Student Monitor, average student spending on course materials was $186 for the Fall 2020 semester, a decline of 7% when compared to the Fall 2019 spend of $199. The decline was primarily the result of a shift in spending from print textbooks to lower-cost eTextbooks. At the same time the number of units purchased or rented increased by 3%, including a 23% increase in spending on eTextbooks.
“During the fall semester of 2020, distance learning drove widespread adoption of less expensive eTextbooks in both sales and rentals – including through subscription models – leading to a 7% decline in spending as compared to the same period last year,” commented Eric Weil, Managing Partner, Student Monitor. “At the same time, the volume of sales increased by 3%, which means that students are buying more course materials than last year, but they’re purchasing less expensive digital alternatives.”
much more detail at: https://publishers.org/news/student-monitor-fall-2020-preview-multi-year-decline-in-student-spending-on-college-course-materials-continues/