Study: Tariffs triggering purchasing, lifestyle changes

Rising costs driven by tariffs are causing consumers across the globe to scale back spending, switch brands, and rethink long-standing habits — including summer travel. Forty-two percent of consumers are buying fewer products overall and 27% are switching to generic or store-brand alternatives, according to a study by UserTesting, conducted in partnership with Talker Research, which surveyed 4,000 consumers across the U.S., U.K. and Australia

Study: Tariffs triggering purchasing, lifestyle changes | Chain Store Age

Related Posts

FTC Proposes New Restrictions On Behavioral Advertising To Children (mediapost.com)

The Federal Trade Commission on Wednesday proposed new restrictions on companies' ability to use behavioral advertising techniques to serve ads to children under 13. The proposal effectively would require operators of websites and apps to obtain opt-in consent from parents at least twice before serving behaviorally targeted ads to children. First, the companies would have to obtain parents' consent to collect children's personal data, including data stored in cookies or other pseudonymous identifiers; then, companies would have to separately obtain parents' consent before sharing that data for behavioral targeting purposes.

We Think About Branding All Day (jschmid.com)

When we create a new brand, or refresh an existing one, we’re tapping into brand clarity, conveying that key, driving purpose. When we’re creating marketing assets on behalf of a client, the brand has to be in the forefront of our minds. With each touchpoint, each interaction, we know that when we’re reinforcing what you stand for we’re going to connect in a much deeper way. So it’s no wonder that branding, and our clients’ brands, are a huge part of what we think about, talk about and write about. We’ve rounded up this collection of our favorite musings on branding that gives some insight into the thinking, passion and creativity that goes into everything that we do. Enjoy. go to: https://www.jschmid.com/branding-best-practices/

Google Introduces Ad-Measurement Tool, Privacy Sandbox Forces Change (mediapost.com)

Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies and other data tools that measure performance based on old methods. Google Ads Data Manager -- the measurement tool announced Wednesday -- will become available in Google Ads early next year. The product roadmap includes rolling it into other Google platforms as the company continues to streamline the management and use of first-party data. Advertisers will learn about connecting data sources and ensuring consumer data privacy as the advertising industry heads into the new year, and Google deprecates third-party cookies for 1% of Chrome users globally in the first quarter of 2024.
Back To Top
×Close search
Search