Study: Tariffs triggering purchasing, lifestyle changes

Rising costs driven by tariffs are causing consumers across the globe to scale back spending, switch brands, and rethink long-standing habits — including summer travel. Forty-two percent of consumers are buying fewer products overall and 27% are switching to generic or store-brand alternatives, according to a study by UserTesting, conducted in partnership with Talker Research, which surveyed 4,000 consumers across the U.S., U.K. and Australia

Study: Tariffs triggering purchasing, lifestyle changes | Chain Store Age

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