Top factors influencing buying behaviour have changed - Results from the new study indicate that a large proportion of purchases are non-essential as people look for ways to improve their lives during lockdown. Whilst 56% of respondents agreed that they most likely shop out of necessity, people are now buying for a whole host of different reasons: *34% buy to make life easier *30% buy to entertain *27% buy as a reward for themselves *20% buy out of boredom. Time researching before purchase is increasing - With more time on their hands, respondents mentioned that the time spent researching and buying has also risen. 32% now take longer to look up and consider a product or service before buying than before. Alongside usual reasons for consideration, respondents noted that lockdown has made other factors more important: *42% said ease of purchase *41% said availability *19% said company reputation *19% said speed of delivery.
Retail supply chains are working overtime to keep up as consumers return to normal shopping patterns amid increased vaccination rates.
“There’s no shortage of demand from consumers, but there continue to be shortages of labor, equipment and shipping capacity to meet that demand,” said Jonathan Gold, VP for supply chain and customs policy for the National Retail Federation. “Supply chain disruptions, port congestion and rising shipping costs could continue to be challenges through the end of the year.”
Supply chains are finding it difficult to keep up with demand as shipping capacity struggles, added Ben Hackett, founder, Hackett Associates, which produces the monthly Global Port Tracker report for the NRF.
more at source: https://chainstoreage.com/supply-chains-struggle-keep-problems-likely-persist