Survey: Nearly half of consumers engage in retail therapy to improve mood

While many consumers are attempting to curb spending amid stressful financial times, retail therapy is the answer for some — with the habit fueled by buy now, pay later options.

Nearly half (47%) of consumers engage in retail therapy to improve their mood, with the most common purchases being food (63%), clothing and accessories (54%), and personal care or beauty products (42%), according to a new survey from LendingTree, Overall, 54% of Americans consider retail therapy a form of “self care.”

More than six-in-10 (63%) Americans admit that their emotions influence their purchases, with the percentage particularly high among six-figure earners (72%), those with children younger than 18 (70%) and Gen Z respondents ages 18 to 28 (69%).  

Survey: Nearly half of consumers engage in retail therapy to improve mood | Chain Store Age

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