Georgia-Pacific and KBX Logistics have used smart software to efficiently plan routes, minimizing the miles spent driving with an empty trailer, thereby reducing carbon dioxide emissions from the business. The insights generated by using data capacity and processing power has allowed Georgia-Pacific and KBX to cut 4 million unnecessary non-revenue miles for its 2,300 contracted drivers – saving those 615,000 gallons of diesel. Another initiative to eliminate engine idling at Georgia-Pacific facilities also saved an extra 418,000 gallons of fuel between 2018 and 2019. That has prevented an additional more than 4,200 metric tons of carbon dioxide emissions.
A new survey that finds consumers value-minded this holiday season also ranks the brands they perceive as most sustainable.
Bombas was rated the top sustainable brand, followed by Yeti and The North Face, according to Stifel’s “Sustainable Lifestyle Brands Index,” which ranks brands based on U.S. active/casual lifestyle consumer perception of brand sustainability practices. The brands were measured according to three metrics of sustainability: environmental, social and ethical business practices.
Rounding out the top ten were Carhartt, Patagonia, Allbirds, Adidas, Columbia, Under Armour and Smartwool + Levi’s.
The Index was released in conjunction with a survey in which Stifel, working with Morning Consult, surveyed 6,053 U.S. active/causal lifestyle brand consumers ages 18-55. The survey data indicates heightened price sensitivity, just as the holiday shopping season kicks into high gear.
While 80% of consumers still believe it’s important for brands to operate sustainably, only 32% highly prioritize sustainability when making purchasing decisions, compared to other factors such as good value (68%) and low price (57%).
more at: https://www.chainstoreage.com/survey-sustainability-takes-back-seat-price-holiday-shoppers