Amcor has launched Eco-Tite® R in Europe, the first designed to be recycled, PVDC-free shrink bag for fresh and processed meat, poultry and some cheeses. Amcor Eco-Tite® R is designed to maximise shelf-life, maintain food safety, reduce food waste and can be recycled in existing polyethylene (PE) plastic recycling streams.* This means that more consumers will be able to recycle their meat, poultry and cheese packaging, while enjoying the benefits of longer lasting food. “Through our packaging expertise and commitment to sustainability, the team has overcome a challenge for the industry; developing a high performance shrink bag that’s PVDC-free and recyclable, while maintaining food safety. This is a great step-forward for consumers and an example of how the removal of problematic materials from packaging – something the industry is increasingly focussed on delivering – can provide us with safe, secure and recyclable packaging,” said Rosalia Rosalinova, Marketing Manager for Meat and Fresh Produce at Amcor. Amcor Eco-Tite® R is a multi-layer, mono-PE packaging which maintains a high barrier to oxygen and water vapour even when exposed to high-moisture environments, such as cooler cases and refrigerators.
When it comes to packaging innovation, the industry is seeing something of a revival in paper and paper-based packaging, thanks to growing consumer demand for plastic alternatives, increased urbanization and an uptick in extended producer responsibility (EPR) legislation related to packaging.
The great news is that paper and paper-based packaging, such as the recycled containerboard that will be produced at our Kingsport Mill starting early next year, is made from sustainable wood fiber and is easily recyclable.
In fact, the paper recycling rate hit 68 percent in 2021, with paper and paper-based packaging make up the majority of packaging that is recycled each year. In 2021 91.4 percent of cardboard boxes were recycled, up from 88.8 percent in 2020.
Today’s interest in plastic alternatives is spurring a new wave of packaging innovation, in part through a series of design challenges. In 2021, Domtar was named a winner in the Beyond the Bag challenge for its strong yet stretchable cellulose fiber-based bag.
And this year, the Paper and Packaging Board held a recyclable packaging design competition that focused on paper as the material of choice. Pack It! The Packaging Recycling Design Challenge is a two-episode YouTube series that gave contestants 10 hours to create paper-based, recyclable packaging to replace commonly used plastic packaging. The prize for each episode was $5,000.
more at: https://newsroom.domtar.com/paper-packaging-innovation/