Sustainability Never Stops

At HH Global we understand the value a strong ESG strategy can unlock for our client’s brands. Proving that HH Global is the true market leader in sustainable marketing practices, we are thrilled to bring you the most recent enhancement to our sustainability program and proprietary technology platform, Hub. Hub can now provide our clients with automated carbon emissions estimates at quotation stage. This industry-first solution works by leveraging our CO2 calculator in conjunction with our CO2 dataset developed from the largest industry spend profile of +$2.3 billion. This technology will give marketeers a holistic view of the environmental impact of their procurement spend at the pre campaign planning stage, enabling deeper insights and smarter decision making. All client quotations generated through the platform will now carry a carbon emission estimate, allowing comparisons to be made between different materials, channels and price points. The first release supports common sustainable marketing procurement, with additional categories such as branded merchandise and premiums to follow. Digital channels are already at concept stage.

The Canadian forest products industry now has 43% of the world’s independently certified forests or more than 160 million hectares, which is four times more than any other country. Certified forests means that companies follow progressive social and environmental forest management practices as assessed by an independent third body. This includes prompt regeneration of the forest land, sustainable harvest levels, protection of biodiversity and wildlife habitat and aboriginal engagement. “The environmental credentials of the Canadian forest industry are truly world-leading when it comes to certification,” says David Lindsay the president and CEO of the Forest Products Association of Canada (FPAC). “The international marketplace can truly feel confident that Canadian forest products come from responsibly managed forests.”

Mossberg & Company Inc. has joined Two Sides North America, the non-profit organization that promotes and encourages the responsible production, use, and sustainability of print and paper. “We are thrilled with the work that Two Sides does for the good of our industry. Mossberg & Company strives to be a resource of information to our customers, and Two Sides provides us with information and tools that enable valuable customer dialog, for the benefit of our Company and for our industry,” says James Hillman, President & CEO.