During these challenging times, it is imperative for commercial print companies to offer flexibility, media versatility, and superior print quality to their customers. Since the implementation of inkjet, Taylor Corporation has been able to expand its offerings by migrating higher-volume jobs from offset to digital inkjet, mainstream commercial and digital work at a lower cost of ownership, as well as embed a more targeted approach to market segments with product sets.
Since the addition of the Canon ProStream to Taylor Corporation’s print workflow, the press’ capabilities have enabled the organization to boost production levels, reduce turnaround times, and increase profit margins across a wide range of applications, including premium and high-volume direct mail, books, catalogs, and magazines.
“The ProStream’s ability to help us adapt to the changing needs of our customers has helped us create new market opportunities. Whether we are putting a mail piece in the mail stream with verified data match or creating one-off books that ship the same day or sit on a shelf for distribution, all produced on the same press in the same hour, is really what differentiates this press from others,” said Mike Robinson, group president, Taylor Corporation. “With this print production solution, we no longer have to narrow our focus to just one, two, or three market segments. We are now able to expand our focus across many different market segments due to the flexibility the press gives us by leveraging the total cost of ownership and the ability to create new ideas, products and solutions for our customers.”
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