With Netflix joining the long list of digital brands using print, the phenomenon of ‘reverse publishing’ is one of the biggest developments in brand content. The latest digital brand turning to print to reach a new audience has been announced as Netflix. With a market value of $21.2bn and a global user base of 150m, the streaming service hasn’t had to do a great deal of marketing – print or digital – instead preferring to plough much of its profits into making its own content. So the launch of its own magazine has come as a bit of a surprise. With a working title of Wide, the 100-page publication will include features, interviews and articles about Netflix-produced content, focusing on the people that create it. But rather than targeting its millions of users, the magazine is aimed at the highly competitive Hollywood awards community, promoting its shows and stars in the middle of voting season for the upcoming Emmys. Click "read more" below for additional information.
TC Transcontinental (TSX: TCL.A TCL.B) takes a bold step in becoming the first Canadian-based manufacturer to join the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. TC Transcontinental is pledging, by 2025, for 100% of its plastic packaging to be reusable, recyclable or compostable and to achieve a 10% use of post-consumer recycled content on average by weight across all plastics in its product basket. Additionally, the Corporation commits to collaborating towards increasing reuse, recycling and composting rates for plastic in the communities where it operates.
Ever since TC Transcontinental adopted its first environmental policy in 1993, the Corporation has demonstrated proven leadership in conducting its business responsibly. Throughout its transformation and steadfast growth in packaging, TC Transcontinental remains driven by its unwavering commitment towards sustainability. “We want to leave behind the legacy of a responsible corporate citizen, mindful of how today’s decisions will impact our collective tomorrow,” explains François Olivier, TC Transcontinental’s President and Chief Executive Officer. “We look forward to inspire change by pioneering the development of sustainable products and driving innovation to support our customers in their own sustainability journey. By joining the Ellen MacArthur Foundation’s commitment, we are furthering our corporate social responsibility leadership to ensure that plastic is effectively managed from sourcing to end of life.”
Uniting organizations worldwide sharing a common vision of a circular economy for plastics, the Ellen MacArthur Foundation is a global thought leader establishing the circular economy on the agenda of decision-makers across business, government and academia. Sander Defruyt, Lead of the New Plastics Economy initiative at the Ellen MacArthur Foundation says: “We are delighted to welcome TC Transcontinental to the growing network of businesses and governments around the world committed to making plastic waste and pollution a thing of the past. By signing the Global Commitment, TC Transcontinental can help us find the solutions towards a circular economy for plastics.”
more at: https://tctranscontinental.com/sites/default/files/2019-03/press_14-03-19.pdf