The Arena Group to acquire Parade (axios.com)

The study, released by the influential marketing analytics specialists, states that Advertisers should re-evaluate the use of traditional media such as radio, newspapers and magazines based on new research by the independent marketing and media consultancy. In the first report of its kind, Re-evaluating Media reveals radio, newspapers and magazines perform significantly better than they are perceived to for brand building campaigns. TV and radio are by far the strongest advertising media for brand-building followed by newspapers, magazines and out-of-home. Yet it discovered that industry decision-makers believe that online video and social media are the second and third most effective media after TV. Click Read More below for additional information.

In response to the COVID-19 crisis that has left many Canadians struggling to provide basic necessities for their families, Gap (Canada) Inc. will be donating more than $3 million of new Gap, Banana Republic and Old Navy (Canada) clothing to those in need, including unemployed Canadians who need support getting back to work and getting back on their feet. In partnership with Delivering Good – a non-profit organization that unites retailers, manufacturers, foundations and individuals to support those affected by poverty and tragedy – Gap (Canada) Inc. will donate the clothing to LIFE*SPIN in London, Ontario. This donation will help people as they build a brighter future and is the latest in the company’s ongoing efforts to support its communities and be the change, together.

Net sales increased 38% to $386.1 billion, compared with $280.5 billion in 2019. Excluding the $1.4 billion favorable impact from year-over-year changes in foreign exchange rates throughout the year, net sales increased 37% compared with 2019. Operating income increased to $22.9 billion, compared with operating income of $14.5 billion in 2019. Net income increased to $21.3 billion, or $41.83 per diluted share, compared with net income of $11.6 billion, or $23.01 per diluted share, in 2019.