For the third time in a row Klabin has been included in the Environmental Paper Company Index 2017 (EPCI), published every two years by WWF. EPCI is based on voluntary disclosure by companies of more than 50 indicators that measure the environmental performance and changes in them over time with regard to Responsible Fiber Supply, Clean Production and Environmental Management System reports. Klabin achieved a high level of performance by reaching a score of 100% on Responsible Fiber Supply, and a 6% increase in the Clean Production indicator compared to the previous measurement, while maintaining its score above 50% in Environmental Management reports. All the indicators considered the operations of the company’s 18 current production units (17 in Brazil and one in Argentina), compared to 14 units the company had in the previous edition. The company’s results and inclusion in the Index underscore sustainability as the foundation of Klabin’s business management, being the link in the continuous creation of value, which prioritizes a balance between the economical, social and environmental spheres. Click Read More below for additional information.
Two Sides has been actively engaging with organisations found to be making misleading and unsupported environmental claims against print and paper for over 10 years. Our Anti-Greenwash campaign has successfully challenged over 750 global organisations, primarily service providers like banks, utilities and telecoms, that subject their customers to repeated Greenwashing messages which are damaging to our industry.
A research project was conducted at the beginning of 2021, in partnership with consumer research organisation Censuswide, which examined:
*The reach and impact of Greenwashing on consumer behaviour.
*The financial impact upon the paper, print and mailing industry as a result of Greenwashing.
*The volume and value of preserved print, paper and postage as a result of the Two Sides Anti-Greenwash campaign.
*The potential for further preservation of volumes and value if the current Two Sides success rate to stop Greenwash is improved and extended to more countries.
more at source: https://www.twosides.info/UK/the-financial-impact-of-greenwash-on-the-paper-print-and-mailing-industry/