The Page: Greenwashing Banned?

In the latest edition of The Page, we question if this is the end of greenwashing? With new European legislation and increasing regulations, companies are coming under more pressure to justify all environmental claims in their marketing… or potentially face a hefty fine!

You can also read about the increased focus that Two Sides has on the paper packaging industry, and a sneak peek at some of the findings from Two Sides’ latest consumer research report, the Trend Tracker 2023: European Findings.

Our popular recurring section, ‘Fresh Thinking’, provides a round-up of fantastic print case studies, which include: a food label that indicates when a consumer’s fridge is at the ideal temperature, a supermarket campaign that swapped discount signs for ones showing their CO2e saving, and Brazilian retailer offering its customers a printed copy of the country’s constitution at a 99% discount.
more at: https://www.twosides.info/uk/the-page-greenwashing-banned

Related Posts

Estonian and Polish National Systems Achieve PEFC Re-endorsement

Estonia and Poland have become the latest countries to successfully achieve PEFC re-endorsement of their national forest certification systems for the first time. This not only confirms that they continue to meet PEFC’s globally recognized Sustainability Benchmarks, but also ensures that certified forest owners and companies in these countries continue to benefit from the global acceptance of PEFC. "The re-endorsement of these national forest certification systems shows both the commitment of our members to PEFC and underlines PEFC's leadership in the continuous improvement of forest certification," said Ben Gunneberg, CEO of PEFC International. “We appreciate their continued commitment, as well as the contributions of all the stakeholders who have participated in the standards revision and assessment processes.”

Canada’s Forest sector applauds recent Senate Committee Recommendations

After significant consultation with key stakeholders, Canada’s Senate Committee on Agriculture and Forestry released a report entitled: “Feast or Famine: Impacts of climate change and carbon pricing on agriculture, agri-food and forestry.” Forest Products Association of Canada (FPAC) was very pleased to participate in this important dialogue, which culminated in the publication of today’s report. The Senate findings included a list of 16 recommendations, many of which underscore the importance of the Canada’s forests and the forest products sector in addressing the climate change challenge. Click read more below for additional detail.

UPS Accelerates Progress Toward Sustainability Goals

UPS (NYSE: UPS) today released its 13th annual Sustainability Report, highlighting its growing investment in alternative fuel and advanced technology vehicles and commitment to log 20 million hours of volunteer time by the end of 2020. With its “Rolling Laboratory” approach, UPS accelerated its investment in an alternative fuel and advanced technology fleet of more than 5,000 vehicles last year, increasing the number of vehicles by 61 percent over 2013 and adding 1,100 natural gas vehicles. According to the report, UPS logged 154 million miles in 2014 toward its goal of driving 1 billion miles with the fleet by the end of 2017 – an almost threefold increase from 2013.
Back To Top
×Close search
Search