In what, on the surface, could forebode an end to the relationship sale, Time Inc. announced today that it's introducing a programmatic platform for buying print ads. Media buyers will now have access to print audience segments as they peruse Time Inc.'s digital programmatic marketplace, Global Exchange, to place their display orders. Data-based media buying has provided a tremendous amount of efficiency for buyers, and has challenged the traditional face-to-face sales meetings, but Time Inc. is counting on that efficiency to boost print sales.
National Popcorn Day is on January 19!
The Popcorn Factory® and Moose Munch® Premium Popcorn are marking the occasion by sharing unique ideas for enjoying one of America’s favorite, go-to snacks. From popcorn aficionados seeking traditional or trendy flavors, to families looking for creative ways to relish the gourmet treat together at home, these brands offer something special for every palate:
Ready to explore the world of popcorn flavors? The adventure begins with a broad selection of sweet and savory flavors including cookies & crème, chicken & waffles, bacon cheddar, milk chocolate and salted caramel. These one-of-a-kind, poppin’ flavors will step up everyone’s snacking game.
Looking to create fun (and delicious!) memories for kids? This do-it-yourself popcorn ball decorating kit is the perfect activity for children of all ages. After snack time, the little ones can enjoy coloring astronauts or mermaids with specialty Cards With Pop®, Tins With Pop® and Packed With Pop™ collections featuring fun connect-the-dots and other activities.
Nostalgic for that movie theatre popcorn experience? For a new take on family movie night, everyone can enjoy a Big Movie Scoop Snack Assortment complete with white cheddar, s’mores and peanut brittle popcorn – plus a mix of candies, cookies and more. Or, families can cozy up with this popcorn tin which is filled to the brim with classic tastes – the quintessential movie pairing.
A popcorn snack board? Yes, please! Customers can create a spectacular do-it-yourself popcorn snack platter with the array of products from this gift box tower, which arrives overflowing with air-popped corn, candy, chocolate covered rainbow pretzels, assorted nut mix and cookies. From crunchy to chewy and sweet to salty, the assorted treats add color, texture and flavor to personalize any board. Moose Munch® M&M’S® Minis are perfectly blended with nuts and chocolate to provide the perfect finishing touch.