Think outside the package with UPM Raflatac at Pack Expo Las Vegas

At this year’s Pack Expo in Las Vegas, Nevada, UPM Raflatac is thinking outside the package through innovative technologies designed to educate brand owners on industry-leading packaging decoration methods that can elevate their brands.

When paired with the right package, high quality label materials help brands stand out on the shelf and grab consumer attention – and UPM Raflatac’s paper and film products for craft beer, food and beverage to home and personal care containers outshine the rest. Show attendees are invited to visit UPM Raflatac at booth 6363 in the Lower South Hall of the Containers and Materials Pavilion see their paper and film materials and sustainable packaging solutions in action!

Labeling a Smarter Future
UPM Raflatac is bringing a set of educational tools that will provide unique, immersive experiences to anyone that wishes to try them.

The company has partnered with Clemson University to unveil their first-ever RafStore Virtual Reality tool, which is an interactive consumer shopping experience complete with education, engagement and entertainment. Within the RafStore, players can “shop” virtual store shelves stocked with a variety of beverages and home and personal care items – and see for themselves how important the label can be when choosing a product and the capabilities different label materials have at capturing consumers’ attention.

They will also premiere their RafMATCH UP game, where booth visitors will have the opportunity to become a certified “Film Superstar” by playing the game and correctly choosing the best film label material for each personal care container type. Players who score high enough on this tablet-based game will win a pair of stylish #FILMSUPERSTAR sunglasses.

Labels matter and that’s why sustainability is at the core of Labeling a Smarter Future. As a part of UPM Raflatac’s commitment to sustainability, they will be showcasing Label Life, an environmental life cycle assessment tool that helps customers and end-users understand the impacts of different label materials.
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