Holiday spending is expected to increase as much as 4 percent this year. That may not sound like much, but Americans are on track to spend a record $960 billion celebrating the December holidays. For retailers and consumers alike, printed receipts can help make the season brighter. Traditionally, Black Friday heralds the start of the holiday season, but for many, holiday spending is already in full swing, and it won’t stop until January, after the last gifts have been opened and any returns have been made. And despite what some anti-receipt advocates say, consumers overwhelmingly prefer to receive printed receipts with their purchases instead of digital receipts. “In our recent consumer survey, we found that 76 percent of folks want some form of a printed receipt, or at least the option to choose a printed receipt,” says Andrea Forehand, Domtar’s director of sales for thermal POS. “Skip the Slip legislation has come up twice in California, and we’ve been successful in lobbying to prevent that legislation from becoming law because people do want the choice.”
Dentsu Aegis Network announces that Time Inc., a leading multi-platform consumer media company, has joined its Publisher Addressable Marketplace (PAM), in which premium publishers make their inventory available addressably via the network’s people-based marketing platform, M1. M1 provides direct publisher integrations with the world’s leading publishers, giving clients even greater ability to use their own consumer data to reach their audiences seamlessly, in a premium, brand-safe environment.
Time Inc.’s premium, trusted content brands and large scale creates significant first-party data which expands the individual reach of PAM and further strengthens M1 as the largest people-based platform in the US. Time Inc. contributes:
·168 million unduplicated reach (nearly 7 in 10 Americans)*
· 106 million mobile unique IDs (1 in 2 US mobile consumers)*
· 51 million millennials (nearly 7 in 10 Americans)*
*Source: 2017 comScore Multi-Platform//GfK MRI Media + Fusion (06-17/F16) and comScore Mobile Metrix, August 2017
Publisher Addressable Marketplace (PAM) enables a two-way, cookie-less ID sync between M1™ and media owners. This provides the industry’s highest standard of targeting and measurement based on known people. PAM facilitates matching these authenticated users directly with publishers via guaranteed and programmatic channels. This gives clients lift in performance, virtually eliminates ad fraud, and addresses brand safety concerns with access to premium inventory.
“We are excited to welcome Time Inc. into M1, as we bring true one-to-one addressability to all Dentsu Aegis Network clients,” said Charlie Weiss, GM/SVP, media solutions, M1 at Dentsu Aegis Network. “Our partnership with Time Inc. provides brands with greater scale and a more in-depth understanding of their known customers, while delivering access to unknown customers at scale.”
more at: https://www.timeinc.com/about/news/press-release/time-inc-joins-dentsu-aegis-networks-m1-publisher-addressable-marketplace/