Tips to Maximize Direct Mail Response (piworld.com)

At the height of the “shutdown” that began in late February, retailers were very unsure how COVID-19 would impact their business, their employees’ lives as well as their personal lives. Many brands reduced print, cut expensive marketing programs, and went to remote working almost immediately. There is no overstating the overwhelming effects of the COVID-19 pandemic on our personal and professional lives. Now that we have nine months behind us, what have we learned? Well, the American consumer generally doesn’t stop shopping; they just shop differently. It’s vital to understand and recognize that your customers’ needs change during a disruption of this magnitude, and it’s incumbent on the brand to respond by fulfilling them in unique ways. When brands better understand the nuances of changing customer behavior, there is opportunity to react differently to drive a stronger position to offer relevant and timely merchandise messaging and thus drive stronger demand. Read the entire assessment at: https://cohereone.com/wp-content/uploads/2020/10/CH1-Web-Analytic-Trends-through-Sep-2020-V4.pdf?utm_medium=email&_hsmi=97834829&_hsenc=p2ANqtz--ajRGVYmJUx1IK214btnKyNtdBwwQX0Mg1LKSKPHHeTrbVpn9ygCUT_rM3QV7k7tKv1-A5ld_NZWXXaswXjD_g5v1Uiul5ODlxbl8QbcyQlIAUpqI&utm_content=97834829&utm_source=hs_email

Print marketing offers a blend of many offline marketing touchpoints in the customer journey that multiplies marketing performance when incorporated into a comprehensive optichannel strategy. This course will cover: *New technologies and data-powered print marketing techniques *Top design concepts to consider *The importance of brand consistency across channels *Research: The power of offline marketing in optichannel campaigns. During the Track 1 presentations, you'll hear from leading experts including: *Brent Niemuth, President & Partner, J. Schmid *Tim M. Curtis, President and CEO, CohereOne *Ray Van Iterson, USPS *Sabine Lenz, Founder, PaperSpecs *Lisa Cross, Principal Analyst, NAPCO Research *Chuck Schonert, Director of Research and Development, Idealliance. sign up at: https://lndnm.napco.com/20211213_BUU_WBNR_ELITE_6082_LP.html

Republican Senator Josh Hawley, a frequent critic of tech companies, has unveiled a bill that would require web publishers to avoid personalized advertising in order to maintain their protections from lawsuits based on users' speech. “Big Tech’s manipulative advertising regime comes with a massive hidden price tag for consumers while providing almost no return to anyone but themselves,” the Missouri lawmaker stated Tuesday. His proposed “Behavioral Advertising Decisions Are Downgrading Services (BAD ADS) Act” would strip large web companies of the protection of Section 230 of the Communications Decency Act if the companies either engage in what he calls “behavioral advertising,” or allow users' data to be collected for such advertising.