To address misleading environmental claims claims, Two Sides North America and FPAC have worked together with several Canadian organizations to change their marketing messages related to print and paper. This partnership addresses misleading claims such as “go green – go paperless” and “save trees” which are regularly used by financial institutions, utility providers and governmental organizations to encourage customers to switch from paper to less costly electronic bills and statements. One of the successes includes convincing the Canadian Revenue Agency to change it’s messaging on tax assessments.
Two Sides NA also works closely with the American Forest & Paper Association in the U.S. to dispel myths and promote the unique sustainable features of paper products.
To date, Two Sides has successfully worked with 125 leading North American organizations (over 440 worldwide) to remove or change inaccurate environmental claims.
https://twosidesna.org/US/two-sides-north-america-and-forest-products-association-of-canada-fpac-team-up-to-change-greenwashing-claims/?utm_medium=email&utm_campaign=TSNA%20joint%20article%20with%20FPAC%20in%20ICFPA%20newsletter&utm_content=TSNA%20joint%20article%20with%20FPAC%20in%20ICFPA%20newsletter+CID_f45dde13be02a6cc6aa6ff89fefa46aa&utm_source=Email%20marketing%20software&utm_term=Read%20more
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Appleton Coated is one of the 100 Top Partner companies recognized by the United States Environmental Protection Agency (EPA) this week for its use of Green Power. Appleton Coated has been a Partner with the EPA Green Power Partnership® since 2011 and named to the National Top 100 in 2014 and 2015. Appleton Coated’s Green Power is matched with Green-e® certified Renewable Energy Certificates (RECs). Appleton Coated is one of only 2 paper mills on the list alongside other Top 100 members Apple®, Pearson®, Starbucks®, and University of Wisconsin.
Appleton Coated CEO Doug Osterberg comments, “We are very pleased to be recognized by the United States EPA for our efforts. At Appleton Coated our commitment to sustainable practices includes the products we make and the power we use to make them. We want to make it easy for all of our customers – including many who are also Top 100 partners - to choose environmentally responsible paper products. We want to assure them that they are working with a mill partner that prioritizes sustainability practices internally and in the market place.”
J.D. Irving, Limited (JDI)’s forestry and forest products operations continue to identify ways to reduce and reuse waste, and put to beneficial use within our business and community. Lake Utopia Paper has recently completed a $28.8 Million environmental upgrade. Their new Environmental Treatment Facility takes wastewater and converts the organic material to renewable biogas. It is then converted to steam, which provides energy to the mill. Lake Utopia Paper has seen a 23% reduction in greenhouse gas emissions. “This is a brand-new state of the art facility, that will serve Lake Utopia Paper for the long term,” said Rick Wasson, Manager of Technical Operations. “It will provide stability to the environmental system to ensure we are always meeting and extending our compliance obligations.” Click read more below for additional detail.
This is an historic moment for Best Buy. In our pledge, we committed to further advancing our efforts toward addressing this global challenge. Here’s what we said:
•We will reduce our own carbon emissions by 45 percent by 2020 from operational reductions and renewable sourcing. This science-based goal builds on our 2014 achievement of a 26 percent reduction in carbon emissions within our operations.
•We will provide energy-efficient products and solutions to help customers minimize their own carbon footprints. In 2014, we helped our customers prevent 900 million pounds of carbon emissions through the ENERGY STAR® certified products they purchased from Best Buy.
•We will work with industry partners to promote sustainable electronics through manufacture, transport, use and end-of-life solutions.