Members of the North American Forest Partnership, a diverse group of individuals, companies, state agencies, the U.S. Forest Service, non-profits and professional organizations committed to the management of sustainable, healthy forests, launched a first-of-its-kind communications effort - Walk in the Woods. The effort tells the stories of the men and women who work in the forest sector in the U.S. and Canada and opens a dialogue about the important work they do as caretakers of precious forest resources. "We're inviting those outside our sector to walk in the woods with us and learn about our work as responsible, innovative stewards of North America's many different forests," said Will Novy-Hildesley, Executive Director, North American Forest Partnership. "Our goal is to engage those passionate about the future of our forests in an ongoing conversation and provide honest answers to the questions we know people have about what we do and why we do it." The initiative is born from research which studied the attitudes and perceptions of North America’s forest resources. The research uncovered differences in understanding among the forest sector and the public around key topics such as deforestation, forest management and the sustainability of forest resources. click Read More below for more of the story
The concept of forest certification, which ensures that the forests used to create pulp and paper products will continue to remain environmentally viable after harvest, has existed for more than 20 years. Ecolabels, including Type 1 ecolabels like ECOLOGO® and EU Ecolabel, help consumers easily identify products sourced from well-managed forests.
Paper was one of the first items to carry an ecolabel, in recognition of the many benefits that trees provide. Today, demand for ecolabels as indicators of sustainability has increased significantly. According to the Ecolabel Index, there are more than 450 ecolabels in the marketplace, each highlighting an environmental or social benefit associated with a product’s sourcing or manufacture.
Just as Domtar revolutionized the industry when it became the first company in North America to offer Forest Stewardship Council (FSC) certified copy paper in 2005, the company has become an early adopter of other certifications. For example, our Windsor Mill in Quebec meets standards for two well-known Type 1 ecolabels: ECOLOGO and EU Ecolabel.
Type 1 Ecolabels Demonstrate Holistic Certification
Studies show that consumers are increasingly enticed by sustainable brands. These brands tend to offer products that are environmentally responsible, socially conscious or manufactured in a way that reduces negative impact, as indicated by the presence of an ecolabel. To address this trend, an entire class of voluntary marks was created, defined by the International Organization for Standardization as Type 1 ecolabels. These marks all share the following traits:
•They are voluntary programs.
•They require compliance with environmental and other relevant legislation.
•They consider the entire product lifecycle.
•They establish criteria that differentiate environmentally preferable products from conventional products.
Here’s more information on ECOLOGO and EU Ecolabel, the Type 1 ecolabels adopted by Domtar.
more details at: https://newsroom.domtar.com/type-1-ecolabels-ecologo-eu-ecolabel/