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Digital media is significantly expanding the opportunities for printed direct mail campaigns. NAPCO Research has launched a comprehensive report, Direct Mail and Digital Media: A Winning Omnichannel Marketing Combination, which explores the key drivers behind the increased effectiveness of direct mail, the methods through which digital media enhances its performance, and the fresh opportunities accessible to those in the direct mail printing industry. Evolution on many fronts has heightened the value of direct mail and strengthened opportunities for direct mail printers. Over 89% of direct mail users participating in a NAPCO Research survey currently integrate or plan to integrate digital media and direct mail. A top factor driving direct mail demand is the ability to boost its performance with digital media to create omnichannel campaigns.

After several years dominated by pandemics and remote work, it should come as no surprise to anyone that digital fatigue is starting to set in. Microsoft released a study earlier this year reporting that Teams — the digital meeting platform many businesses have turned to as a replacement for in-person meetings — has seen an increase of 252% in weekly meeting times since February 2020. Digital marketing is just getting lost in the crowd right now, with consumers pulling away from connecting with brands on yet another platform that requires the use of a screen. This is a great time to put direct mail back on the minds of customers struggling to stay relevant in this day and age, and the numbers support it. According to the Direct Mail Advertising Global Market Report 2022, the average response rate of the direct mail is around 2.7% to 4.4%, while the email has around 0.6%.

Why do brands spend so much time and money on photoshoots? Because images matter a lot in marketing. The brain processes pictures first. But words matter, too. Alongside those great photos and great design is the copy on the page or screen. And this copy must be interesting, thoughtful and relevant. Most importantly, it must be engaging – driving your reader to take a very specific action (shop, donate, learn more, you get the idea). Sounds time-consuming to come up with just the right words, doesn’t it? It is. But like the fabulous photos your brand captures, engaging copy is another investment that’s well worth it. Because action from your reader means dolla dolla bills for your brand. Here are five tips to help you create copy that truly engages. go to: https://www.jschmid.com/blog/breakthrough-creative-gimme-5/