Indonesia-based Asia Pulp and Paper (APP) does not always score the most favorable press. Many publications, including TriplePundit, have cast everything from a watchful eye to scathing criticism of the company’s alleged environmental practices — or malpractices. Many NGOs, including Greenpeace, have long accused APP of dodgy deforestation throughout its Southeast Asia operations and have described the company’s words of promise as “greenwashing.” But the evidence suggests that APP, which ranks among the world’s largest pulp and paper companies and one that is important to many companies’ supply chains, is beginning to listen after a decade of withering exposes and censure from the international media. The company’s most recent sustainability report that covered its operations in China claims it has launched a bevy of environmental and social responsibility programs. They include a $140 million investment in environmental protection in 2014, which the company says has boosted its overall spending on such programs to a total of $1.4 billion. Another $5.3 million of the company’s funds have been devoted to education and community development programs.
UPM Raflatac, the global leader in sustainable pressure sensitive labeling solutions, is pleased to announce its RafCycle® recycling solution has expanded to the United States and Canada. Now, brands in this region can give new life to their self-adhesive label waste that would otherwise be landfilled. Converter and printer Fort Dearborn Company as well as several brand owners are participating in the launch.
UPM Raflatac collects the paper and PET liner waste from its RafCycle partners and recycles it into new materials, which provides numerous benefits to printers, packers, brand-owners, and, of course, the environment. Turning waste into a resource is a key concept in the circular economy and an important part of UPM Raflatac’s approach to labeling a smarter future beyond fossils.
Collaboration across the value chain is important to making the RafCycle program successful in delivering more sustainable packaging solutions. The North American launch of the program includes value added partners across the value chain, from UPM Raflatac to printers/converters, brands and recyclers.
“Our RafCycle program proudly boasts more than 120 partners worldwide, and we are honored to bring this solution to sustainability-minded brands in North America who are looking to join us in labeling a smarter future by reducing their label waste,” says Juha Virmavirta, Director, RafCycle Solutions, UPM Raflatac. “We invite any brands looking to achieve their sustainable packaging and zero waste targets to contact us to learn more about how our RafCycle solution can benefit them.”
UPM Raflatac also announces that it has partnered with Sustana and Kal-Polymers to recycle the paper and PET label liner waste from its RafCycle partners.
“Sustana is pleased to support the innovative RafCycle program and to be part of the circular economy, by renewing fiber that is often landfilled, and turning it into new paper and tissue products,” says Jay Hunsberger, Vice President, Pulp Sales and Marketing, Sustana.
“Our recycled materials enhance profits, reduce costs, maintain quality and support sustainability,” says Gobi Saha, President, Kal-Polymers. “We have joined UPM Raflatac’s RafCycle program to help give label liner waste a new life.”
“By signing on as a RafCycle partner, we will help our customers and brand owners build their legacy as a responsible business and reduce their environmental footprint,” adds Tyler Matusevich, Sustainability Manager, Americas, UPM Raflatac. “Our RafCycle waste management concept shows how we can work together to think and act circular. Special thanks to Fort Dearborn Company, Sustana and Kal-Polymers for taking this important step in creating a more circular economy.”