UPM Paper Europe and North America (ENA) business has been renamed UPM Communication Papers to underline the industry focus and global reach of the business area.
It also highlights UPM’s long-term commitment to sustaining its global graphic paper business, building on the view that paper will continue to be an important part of the media mix in the publishing industries and business communication.
UPM Communication Papers is a world leading producer of graphic papers, offering an extensive product range for advertising and publishing as well as home and office uses. It serves its customers through a global sales network providing quality papers, strong services and an integrated supply chain. Its papers are produced in 15 paper mills in Austria, Finland, France, Germany, the U.K. and the U.S.A.
“Along with changes in the print communication value chain, UPM Communication Papers has been exposed to a steady market decline for graphic papers over the past years,” Winfried Schaur, executive vice-president of UPM Communication Papers. “Throughout the years we maintained a broad portfolio of sustainable products, strong local sales presence and competent customer service. We are confident this will be the foundation for UPM Communication Papers to make a strong contribution to UPM’s overall success also in the future. Our new name underlines this future orientation and is a promise to our customers and employees alike.”