When it comes to driving customer loyalty, marketers are all about making it rain. But their focus on repeat purchases can wash away the thing that matters most: creating positive experiences that keep customers coming back for more. Consider the following data from IBM and Econsultancy's latest studies: 91% of marketers (including commerce managers) strongly or somewhat agree that personalizing the customer experience is critical to their success, and 81% say that they have a holistic view of individual customers and segments across interactions and channels. Contrastingly, less than half (47%) of marketers surveyed say that they're able to deliver relevant communications. And consumers are taking notice. According to the studies, only 21% of consumers say that the communications that they receive from the average company are “usually relevant,” and more than one third (35%) say the same in regards to the messages that they receive from their preferred organizations. What's more, just 22% of consumers believe that the average retailer understands them as an individual and only 37% say the same for their favorite retailers.
Oil prices were mixed on Tuesday, with U.S. crude gaining and Brent crude slumping, as investors prepared for a key meeting of the OPEC producer group next week.
Crude future were in line with the broader financial markets, which were largely unruffled by a U.S.-North Korea summit aimed at the denuclearization of the Korean peninsula.
OPEC and other producing countries including Russia have cut oil output by 1.8 million barrels per day (bpd) since January 2017 in an effort to boost the market. The group holds its next meeting on June 22-23, and is expected to decide on future supply policy.
With U.S. sanctions threatening to cut Iranian exports and the potential for more declines in Venezuelan production, OPEC kingpin Saudi Arabia and Russia have indicated they would be willing to raise output to make up for any supply shortfall.
more at source: https://www.cnbc.com/2018/06/11/oil-markets-trump-kim-summit-opec-meeting-in-focus.html