US e-commerce sales grow 14% in Q1 2018

First-quarter U.S. e-commerce sales grew 14.1% compared with the first quarter of 2017, according to Adobe Analytics’ Digital Dollar report—a new year-round report that tracks revenue trends beyond the holidays.

While not as strong as Q4’s 2017 year-over-year growth of 14.7%, Adobe says this is the first-ever Q1 with more than $100 billion in U.S. online retail revenue. Adobe’s data is based on an analysis of more than 1 trillion visits to more than 4,500 retail sites and 55 million SKUs, and it measures online transactions at what Adobe considers to be 80 of the largest 100 U.S. web retailers.

Additionally, Salesforce recently released its Shopping Index report with similar Q1 2018 findings, including 14% e-commerce growth over Q1 2017. Salesforce’s findings analyzed shopping activity of more than 500 million consumers across the world. Shoppers spent on average 5.6% more per e-commerce visit in Q1 2018 versus Q1 2017, according to Salesforce’s data.
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