In what is perhaps the biggest surprise in publishing since the Covid-19 pandemic sent the U.S. economy into turmoil this spring, print unit sales saw a 2.8% increase in the first half of 2020, over the comparable period in 2019, at outlets that report to NPD BookScan. The number of copies sold was 322.1 million in the six-month period, up from 313.5 million in the first half of 2019. The increase was led by a combination of children’s nonfiction books aimed at helping parents educate and entertain their children following the closing of most schools in March, as well as a spike in sales of books on race relations and social justice following the killing of George Floyd by members of the Minneapolis police department in late May.
America’s largest magazines retained 95% of their circulation through the Covid-19 crisis, Press Gazette research suggests.
Strong print subscription bases and growing digital issue readership have helped the likes of Vanity Fair, Vogue and the New Yorker grow over the past year.
Our analysis of Alliance for Audited Media (AAM) figures suggests that magazines have fared better than newspapers through the pandemic.
Press Gazette’s ranking of the 50 biggest US magazines by circulation shows that print remains the sector’s dominant medium, despite subscription and single-copy sales falling in recent years.
more at source: https://www.pressgazette.co.uk/biggest-us-magazines-by-circulation/