While the rise of digital has led many publishers to reduce their print offering, Dennis Publishing has continued to invest. Kerin O’Connor, chief executive of The Week at Dennis, explains how it’s found success with a print version of The Week for children – and what it can teach the industry about the future of print… Jon Watkins spoke to him ahead of the 41st FIPP World Congress, taking place from 9-11 October where Kerin will be among 100 speakers from around the world sharing insights on a variety of industry and related topics. Join the conversation at the Congress. Tell us about the drivers behind the launch of The Week Junior – how much of it was that you’d seen an opportunity in the market and how much was it driven by the desire to help kids engage with issues? So, the best place to start was by looking at the success we’d had with The Week. One of the things that we’ve done, particularly over the last 10 years, was to build a suite of products that are designed to help people in their lives by providing expert opinion. Through those, there are four things that we do. We inform, we advise, we indulge, and we distil content. Our audiences are clever people who appreciate expert opinion that allows them to make up their own minds. Click Read More below for more of the story.
USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced the launch of the ‘To the point’ brand campaign, in recognition of the 40th anniversary of USA TODAY which was first published on September 15, 1982. ‘To the point’ pays homage to the publication’s signature style of concise, approachable, and expert-driven journalism that serves as the nation’s source of clarity, empowering audiences.
USA TODAY introduced color to the newspaper industry along with infographics and popular culture stories reflecting the people, places and perspectives of the nation. The brand has continued the legacy of innovation on digital platforms with immersive experiences and Augmented Reality (AR) reaching approximately 100 million people monthly.
“It is remarkable to think about all the things that have evolved in the 40 years since USA TODAY was first published. While the ways in which we deliver quality journalism have changed over the years, our mission has never wavered,” said Maribel Perez Wadsworth, President of Gannett Media. “We are unrelenting in our commitment to the communities we serve and will continue to deliver bold and uniquely innovative reporting with succinct engaging content for our loyal readers.”
more at: https://investors.gannett.com/news/news-details/2022/USA-TODAY-Celebrates-40-Years-of-Journalism-and-Innovation/default.aspx