USPS Service Performance Remains Steady At 2.5 Days

The Book Manufacturers’ Institute (BMI) is bringing back its industry event Book Manufacturing Mastered. The 2022 version will be held Thursday September 15th at the Westin Chicago North Shore. The first event was held February 10–11, 2020 in New York City just prior to the pandemic. Book Manufacturing Mastered 2022 will feature a morning “Paper School” that will cover all things paper. As it is one of the, if not THE, top challenges facing the industry today, attendees will learn how it’s made to its different properties, to the impact it has on the environment. After a networking lunch, the afternoon panel featuring both publishers and manufacturers will give everyone a lay of the land as it stands today. Then attendees will have the chance for roundtable discussions with publishers, printers and suppliers about the top challenges facing the industry today and how they can be addressed. Lastly, the day will end with a networking cocktail reception that will feature tabletop exhibits from printers and suppliers to allow publishers in attendance to speak directly with those that help bring their ideas to print.

Appleton, Wisc.-based Book World Inc. has announced that it is closing all bookstores in its Book World chain that operates 45 outlets across the Midwest. In a letter to its business partners and vendors as well as in a release sent to media, Book World said that liquidation sales will begin on November 2 at all 45 locations. The sales will continue until all inventory -- books, magazines, greeting cards, gifts, and other sidelines – is gone. The company expects that all stores will be closed by January 15. In the letter to Book World’s business partners, senior v-p Mark Dupont said that while the chain had been able to weather the advent of e-books, in the past 12 months sales started plummeting and still continue to drop. Dupont attributed the downturn to the national consumer shift towards e-commerce and away from large department stores. This, Dupont wrote, “has triggered the loss of vital mall anchor stores and a downward spiral in customer counts, reducing sales to a level that will no longer sustain our business.” Click Read More below for additional information.

Even before work became WFH and social interaction turned completely digital, people have been longing for tangible elements in our hyper online landscape. Now, the search for sensory engagement beyond what our screens can offer is even more meaningful. And that could mean now is the right time to focus on print in your brand strategy. “Engaging sensory experiences have become even more meaningful during this time of uncertainty,” writes Cecile Jordan in Beyond Definition. “Think about how refreshing it is to take a walk outside. Or open a piece of mail. Not an email or another utility bill. I mean actual snail mail perhaps from a friend or maybe a magazine.” Jordan echoes what many brands are finding; that direct mail and printed marketing is more welcome — and more successful — when our audiences are digitally maxed out.