Vermont Passes Privacy Law That Would Allow Suits By Consumers (

Vermont lawmakers early Saturday morning passed a comprehensive privacy bill that would limit the amount of data that companies can collect, impose restrictions on online ad targeting, and allow consumers to bring private lawsuits in some circumstances.

If enacted, the bill would require companies to enable consumers to opt out of targeted advertising — meaning ads served based on non-sensitive data collected across distinctly branded sites or apps.

The measure also would explicitly obligate companies to honor opt-outs made through mechanisms like the Global Privacy Control, which transmits opt-out requests to every site consumers visit.
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