Viridiam Strengthens Digital Offerings with New Versafire LV

Viridiam, a full-service print provider in Green Bay, WI, recently purchased a new Versafire LV from HEIDELBERG. The new five-color Versafire further expands the company’s digital print opportunities by offering customers spot colors and extended gamut printing. The new engine will also aid Viridiam in growing its digital print business that began five years ago with the installation of its first Versafire.

A proud woman-owned business, Viridiam began in 2015 with the merger of two companies: HC Miller and Van Lanen. Both businesses were fixtures in the Green Bay community with roots dating back to 1887. Today, Viridiam serves a nationwide client base and prides itself on developing comprehensive solutions while focusing on a “speed to market” business model. The G7 certified company boasts four divisions “all under one roof”: commercial print, wide format, folding carton, and organizational products (medical charts, dividers, etc.). “By keeping everything in house, we can really economize a print buyer’s spend,” said President Nick Mares. “Additionally, we can save our customers a considerable amount of time by not having to deal with a variety of printers.”
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