Off-Set Printing: A Technology for Speed and Flexibility that Picks Up Where Digital Leaves Off
Andrea Tonin, Innovation Director, makes a case for why off-set printing may be the new choice for brands to get packaging on store shelves with speed and agility. Off-set printing first gained widespread use in the newspaper industry over 100 years ago, thanks to its fast turnaround of large printing quantities. Today brands need to respond almost as quickly as news outlets to put the latest packaging designs in front of consumers. Getting new packaging to store shelves faster is the rationale behind Amcor’s recent investment in EB off-set print technology. Advancements in off-set technology for packaging offer excellent print quality, flexibility in order size and faster speed to market. It’s the latest technique to consider for promotions, editions and even designing current events into packaging – going from artwork to print in a matter of hours or days instead of weeks. Click Read More below for additional information.