Vuori plots international growth with 15 stores

The activewear brand, which will open two locations this fall, has expanded its e-commerce presence to an additional 11 countries as it looks to grow overseas.

  • As Lululemon looks to quadruple its international revenue by 2026, rival Vuori is leaning into its own global expansion. The activewear brand is opening its first locations in Seoul, South Korea, and Beijing this fall, on a path to running more than 100 stores globally by the end of the year, per a company press release emailed to Retail Dive.
  • The Seoul store will be run by a franchise partner and open in September, while Beijing is planned for October. Those locations will be part of about 15 international stores Vuori expects to operate by 2026. The retailer already runs stores in London and Shanghai, and has a “strong start to wholesale” in Japan and Europe.
  • At the same time, Vuori has expanded its e-commerce platform to 11 additional countries: Sweden, Norway, Denmark, Finland, Switzerland, Spain, Italy, Belgium, Austria, Portugal and Japan. 

Vuori plots international growth with 15 stores | Retail Dive

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