The average piece of Direct Mail is looked at for 108 seconds across the course of a month, while the average Door Drop is viewed for 46 seconds. The mail channel is more attention efficient than a host of other media platforms, resulting in the recommendation that it is a “must-have” channel on attention-based media plans. JICMAIL (The Joint Industry Currency for Mail) has today revealed the findings from a major year-long study – The Time We Spend With Mail. This research into consumer attention with mail has involved collaboration with multiple measurement partners including Kantar, PwC and Lifestream. The year-long measurement program has seen JICMAIL roll out full attention measurement across its entire panel of 1,000 households per month (capturing time-spent metrics for Business Mail, Direct Mail, Door Drops and Partially Addressed Mail). At the same time, the AI-driven video analytics company Lifestream has provided directly observed mail attention data with which to validate the panel findings, while PwC has scrutinised the mail efficiency calculations that JICMAIL has generated to compare the delivery of time spent to other media channels.
Walgreens Boots Alliance, Inc. (Nasdaq: WBA) today announces that it has entered into an agreement to reduce its stake in Guangzhou Pharmaceuticals Corporation, a pharmaceutical wholesaling joint venture in China, following an offer from its joint venture partner Guangzhou Baiyunshan Pharmaceutical Holdings Co. Ltd.
Subject to regulatory review and approval and other customary closing conditions, Walgreens Boots Alliance will sell a 30% interest in Guangzhou Pharmaceuticals Corporation to Guangzhou Baiyunshan Pharmaceutical Holdings that, following the proposed sale, would own 80%. Upon completion, Walgreens Boots Alliance will own a 20% interest in Guangzhou Pharmaceuticals Corporation and will continue to account for its remaining stake as an equity method investment.