Amazon Prime members climb to 90 million, up nearly 40% from last year
Amazon now has 90 million Prime members as of Sept. 30, the end of the fiscal third quarter, which is an estimated 63% of all Amazon customers in the U.S., according to data released Wednesday by securities research firm Consumer Intelligence Research Partners (CIRP). The number of Prime customers is up 38.5% from 65 million this time last year and up 5.9% from an estimated 85 million at the end of the second quarter, June 30. Prime is Amazon’s membership program that costs shoppers $99 annually or $10.99 monthly and offers perks such as free expedited shipping and streaming video. CIRP’s estimates are based on a survey of 500 shoppers in the U.S. who made purchases from Amazon during the July-September period. Amazon does not release exact figures on the number of Prime customers. Click Read More below for additional information.