Wayfair, Expanding Physical Stores, Has Best Results In 4 Years

After years of financial pressure and uneven performance, Wayfair may be turning a corner. The home furnishings retailer just reported its strongest sales growth and profitability since 2021, and announced plans to open a new 140,000-square-foot store in Denver—its third new large-format location this year—as it continues experimenting with physical retail.

Second-quarter sales climbed 5% to $3.3 billion. Excluding the impact of last year’s exit from the German market, revenue increased by 6%. Net income reached $15 million, compared to a net loss of $40 million in the same period last year.

“The second quarter was a resounding success, defined by accelerating sales and share gain, in tandem with expanding profitability,” said Niraj Shah, CEO, co-founder and co-chairman. “As we have discussed over the last few years, we can and will grow profitably, while taking significant share in the market. Two decades of this approach have taught us that building great things takes time, but when done with thought, care and prudence, can have a payoff well worth the wait.”

Wayfair, Expanding Physical Stores, Has Best Results In 4 Years 08/05/2025