Wearables Are Reshaping Healthcare–Does Your Packaging Keep Pace?

Direct-to-consumer shipments of medtech wearables continue to climb—IDC estimates 534.6 million units were shipped in 2024. At the same time, the global wearable market is valued at $103.04 billion in 2025 and will rise to $324.73 billion by 2032. These devices are often high-value, sensitive technologies requiring careful handling, especially as more brands embrace D2C delivery models. With category growth, product fragility, and shifting distribution channels, an optimized packaging strategy has become essential for protecting products, controlling costs, and delivering a strong customer experience. 

So, what exactly is a wearable? In the medtech world, wearables are electronic sensors worn on—or even implanted in—the body to continuously capture health data. Think wrist-worn smartwatches that log heart rate and activity, arm-mounted continuous glucose monitors, adhesive ECG patches for cardiac monitoring and sleek sleep-tracking rings.

As these devices more and more frequently journey from manufacturers, clinics and retailers direct to consumers’ homes, your packaging must evolve. Here are five strategies to balance product protection, user experience and material efficiency:

Wearables Are Reshaping Healthcare–Does Your Packaging Keep Pace?

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