Amazon.com today revealed the Amazon Books Editors’ Best Books of the Year So Far list, with Charlotte McConaghy’s taut, psychological novel Wild Dark Shore earning the coveted No. 1 position. The Amazon Books Editors describe the novel as “leaving you breathless, wide-eyed, and in awe of the extraordinary power of fiction.” Rounding out the top five selections are King of Ashes by S.A. Cosby, No More Tears: The Dark Secrets of Johnson & Johnson by Gardiner Harris, The Emperor of Gladness by Ocean Vuong, and Sunrise on the Reaping by Suzanne Collins.
Wild-Dark-Shore-by-Charlotte-McConaghy-Claims-Top-Spot-on-Amazons-Best-Books-of-2025-So-Far-List – US Press Center
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One of the main reasons direct mail campaigns fail is the lack of clear goals. Before launching your next campaign, take the time to define your objectives. Many businesses skip this step because they find it challenging, don’t know where to start, or aren’t sure what’s expected of them. But setting the right goals is crucial — without them, your campaign is just a shot in the dark. To help you get started, here’s a practical guide to setting effective direct mail goals that drive results. Key Components of Direct Mail Goal Setting: 1) Make Your Goals Meaningful
2) Be Specific 3) Stay Flexible 4) Make It Challenging but Achievable 5) Ensure Your Goals Are Supported 6) Write Down and Share Your Goals
Understand the TWO Critical Factors that Influence Consumer Perception • Recognize that our brains are hardwired to make instant judgments based on deep human emotions • Learn how to establish loyalty based on how your brand is perceived • See examples of successful marketing efforts that have taken a more human approach. Don't miss it – This is sure to be an inspiring keynote! Register Now at: https://web.cvent.com/event/482ecfdd-3ebf-48a1-aeae-568b7d6929c0/regProcessStep1
Join Brent Niemuth, President, as he jet-sets across Europe's cultural highlights in a journey through the French Riviera, Italy, the Swiss Alps, and Spain. At each destination, Brent draws from the local landmarks to reveal a unique facet of branding. From Cinque Terre, Italy, Brent asks us, "What makes brands 'sticky'?" and outlines how brand assets can make or break your brand perception, using examples of iconic Italian brands. Watch video at: https://jschmid.com/branding-abroad-italy/