With Slow Sales And Tariff Pressure, Claire’s Files Second Bankruptcy

Times are tough in the tween bling business. Claire’s — long a mall-based beacon of ear piercing and bedazzled barrettes — has filed for Chapter 11 bankruptcy in Delaware. It’s the second time the brand has sought bankruptcy protection, having last done so in 2018.

The company operates more than 2,700 stores in 17 countries, including nearly 200 Icing stores — a more mature concept it has been working to expand. In recent years, Claire’s has tried to evolve, launching marketing efforts aimed at a new generation of shoppers. But declining sales, a burdensome debt load, and rising tariff-driven costs in its supply chain have proven too difficult to overcome.

The move doesn’t come as a surprise. Claire’s had reportedly been in discussions about restructuring options for weeks. Still, the bankruptcy signals just how difficult the current retail environment has become — especially for mall-dependent retailers already struggling to stay relevant with younger consumers.

With Slow Sales And Tariff Pressure, Claire’s Files Second Bankruptcy 08/07/2025

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