Hearst Magazines announced the launch of Premium Print, a strategic initiative that includes a multimillion-dollar investment across its portfolio of more than 25 brands to further strengthen its position in the marketplace and enhance the quality of its print products. The announcement was made by Hearst Magazines Acting President Debi Chirichella and Hearst Magazines Chief Content Officer Kate Lewis. “Our magazines are at the heart of our brands and our business, the foundation of our editorial mission and vision,” Chirichella said. “For the benefit of our audiences and our marketing partners, we’re focused on producing the highest quality print products and providing an outstanding content experience that is engaging on every level.” The additional investment will improve the product of several Hearst Magazines print properties through new, larger formats, higher-quality paper and improved editorial ratios.
As has been well documented, the pandemic had many unexpected consequences over the past few years, not the least of which was a boom in trade book sales in both 2020 and 2021. But while the trade segment fared well in 2020, the other major publishing segments did not, and total industry sales had only a 0.2% gain that year over 2019. In 2021, trade sales jumped again, but so did sales in the other segments, resulting in a 12.3% increase in total sales, to $29.33 billion, according to the Association of American Publishers’ final statistics for the year.
The final figure marks a major improvement over numbers from the previous four years, when sales ranged between $25 billion and $26 billion. In 2021, sales in all segments except professional books topped their 2019 numbers, which have become a measuring stick many companies use given the volatility of the past two years.
The most notable improvement in 2021 was in the pre-K–12 instructional materials category, where sales jumped 25.3%, to $4.81 billion (the highest they’ve been in five years), as students returned to schools in greater numbers. That increase followed a 12.3% decline in 2020. After a 5.2% drop in sales in 2020, the higher education category also saw a gain last year, with sales rising 2.8% over 2020, to $3.22 billion.
much more at: https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/90440-2021-was-a-stellar-year-for-publishing.html