The Association of American Publishers (AAP) today released its StatShot report for April 2020 reflecting reported revenue for all tracked categories, including Trade (consumer publications), K-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses. Total sales across all categories for April 2020 declined 3.5% as compared to April 2019, reaching $783.9 million. Year-to-date sales were flat with an increase of 0.7%, totaling $3.4 billion for the first four months of 2020. Trade sales were down 6.6% as compared to April of 2019, coming in at $548.8 million. Year-to-date Trade sales were flat at +0.5%, totaling $2.2 billion for the first four months of the year.
New figures published by YouGov Profiles show that UK and US magazine audiences still prefer reading their favourite publications in print. Out of the total 166,000 people polled (111,000 in the UK, 55,000 in the US), only 18% of UK respondents said that they got more enjoyment from reading magazines online vs print, and only 29% in the US.
These figures contrast starkly with news consumption habits, where the preference is now for reading online. In the UK, 54% said that they prefer to consume news content online versus in newspapers, with that figure rising to 60% in the US.
more at source: https://www.fipp.com/news/magazine-readers-prefer-print/#